Digital Marketing for Okanagan Businesses
In the Okanagan Valley, from Kelowna to Penticton, Summerland to Peachland, 84% of consumers discover local businesses through social media and search engines (Google Insights 2024). At Porthos Media, we help you:
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Dominate local searches for queries like "Kelowna [your industry]"
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Build loyal audiences on Instagram, Facebook, and Google
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Convert scrollers into customers with targeted Okanagan marketing
A Summerland winery gained 300+ new customers in 3 months through our digital marketing strategies.
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Summerland Locals
Okanagan Social Media Strategy: Targeted for Local Results
1. Hyper-Local Audience Research
We analyze your Okanagan customer base to determine:
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Which platforms your customers use most (Instagram for Kelowna millennials vs. Facebook for Penticton retirees)
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When they're online (Peachland tourists check Instagram evenings, West Kelowna commuters scroll LinkedIn at lunch)
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What content resonates (Summerland wineries thrive on reels, Kelowna contractors need project galleries)
A Penticton client increased engagement by 140% after we optimized their posting schedule for active audience hours.
2. Platform-Specific Tactics
For Instagram/Facebook:
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Showcase Okanagan scenery in visuals
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Geo-tag posts (#Kelowna #Penticton)
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Partner with local influencers
For Google Business Profile:
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Post weekly updates (events, specials)
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Respond to all reviews (especially "near me" searches)
For LinkedIn (B2B Focus):
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Highlight local business partnerships
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Share Okanagan industry insights
3. Content That Converts Okanagan Customers
We create:
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Winery/restaurant content: Seasonal tasting menus, patio shots
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Trade services: Before/after project galleries
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Retail: Local customer testimonials
Real Example:
A Summerland company gained 12 qualified leads/month by showcasing completed projects with #OKanaganHome tags.
4. Performance Tracking
Monthly reports include:
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Engagement growth (likes, shares, saves)
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Local reach (Kelowna vs. Penticton metrics)
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Lead attribution (DM inquiries, website clicks)
Get a Free Platform Audit
Goal-Driven Social Media for Okanagan Businesses
Every successful Kelowna, Penticton, or Summerland social media campaign starts with SMART goals tailored to your local market:
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Specific: "Grow Instagram followers by 20% among Kelowna millennials"
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Measurable: "Generate 15 leads/month from Summerland tourism posts"
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Achievable: Based on your Okanagan industry benchmarks
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Relevant: Aligns with local customer behaviors
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Time-Bound: "Increase Penticton engagement by 30% in 3 months"
Real Okanagan Example:
A Peachland B&B set a goal of "Booking 10+ summer stays via Instagram DMs" - we helped them hit it in 8 weeks with targeted reels showcasing lake views.
Need SMART goals for your business?
📞 Call 250-733-1166 for a free 15-minute strategy session
Get Your Free Strategy Call Now
Winning Social Media Strategies for Okanagan Businesses
A proven social media plan helps Kelowna, Penticton, and Summerland businesses connect with local customers. Here’s our 6-step process:
1. Set Okanagan-Specific Goals
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Increase brand awareness ("Get 50+ Summerland followers/week")
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Drive local traffic ("25% more Kelowna website visits")
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Generate leads ("10 Penticton inquiries/month")
2. Target Local Audiences
We analyze your ideal Okanagan customer:
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Demographics (Kelowna millennials vs. Penticton retirees)
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Interests (wine tours, lake activities, local events)
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Platform habits (Peachland tourists love Instagram Reels)
3. Choose the Right Platforms
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Instagram/Facebook for tourism & retail
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LinkedIn for Kelowna B2B services
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Google Business for "near me" searches
4. Create Engaging Content
Tailored to Okanagan lifestyles:
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Wineries: Harvest season behind-the-scenes
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Contractors: Before/after project galleries
5. Consistent Local Posting
Optimal schedules for:
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Summerland: Evenings/weekends
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Kelowna: Lunch hours & commutes
6. Track & Improve
Monthly reports show:
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Engagement growth
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Reach in key areas (West Kelowna, Naramata, etc.)
A Penticton café increased followers by 200% with our tailored strategy.
Ready to stand out?
Call 250-733-1166 for a free Okanagan social media audit
Get Your Free Audit Today
Okanagan Social Media Marketing Services
📍 Serving Kelowna • Penticton • Summerland • Peachland • West Kelowna
At Porthos Media, we help Okanagan businesses grow with targeted social strategies. Here’s what we offer:
1. Custom Social Media Strategy
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Audience research for your local market (Kelowna millennials vs. Penticton retirees)
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Platform selection based on Okanagan user data
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Content calendar aligned with local events (peach season, wine tours, etc.)
2. Localized Content Creation
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Photos/Videos: Showcase Okanagan landscapes and communities
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Copywriting: Tailored to local dialects and trends
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Reels/Stories: Highlight area-specific offers
A Summerland winery gained 300+ followers/month with our lake-view content.
3. Hyper-Targeted Social Ads
• Geo-fencing for Kelowna/Penticton hotspots
• Tourist-targeting during peak seasons
• Lead generation for local service areas
4. Daily Social Media Management
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Posting & engagement (using Okanagan-relevant hashtags)
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Review monitoring (Google + social platforms)
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Monthly reports with local performance metrics
5. Okanagan Influencer Partnerships
We connect you with:
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Wine bloggers for Penticton/Naramata businesses
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Outdoor creators for Kelowna adventure companies
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Lifestyle influencers for Peachland boutiques